content

strategy

By the end of Discovery Implementation Plan, I provide the foundation for the business to move ahead on a well-defined blue print. 

 

"Good content is not storytelling. It’s telling your story well!"

— Moi.

To make my research smoother and efficient, I use "The Discovery Implementation Plan“ and work collaboratively with my clients and end-users. 

 

This is an approach that I have used for many years. Through a series of sessions/workshops that might be a one-on-one interview and/or small focus groups, topics are specifically designed to meet individual or company needs. The process is based upon contextual design methodology, which is an UCD methodology.

#hOW

When I create a content strategy for your site, I follow a process that assesses where you are, where you want to be, and how to get there. These are typical activities and deliverables created.

 

Content Inventory - The journey to great content begins with an understanding of the territory to be covered. With my team, I begin a content strategy project with a thorough understanding of the current situation. The goal is to understand what content exists (offline as well as online).

The content inventory details:

  • How much content there is

  • The format of the content

  • Where it is stored and managed

  • Who within the organization is responsible for it

  • How it gets published (workflow)

This detailed, comprehensive, quantitative analysis forms the foundation for the steps that follow.

 

Content Audit - Once all the content has been located and catalogued, I do a content audit. In this step, I am looking at the content from a qualitative perspective, assessing how well the content

  • Meets the needs of your business

  • Reflects your brand positively

  • Facilitates user tasks

  • Is current and accurate

  • Is engaging and informative

 

 

Gap Analysis - In the auditing process, I assess the content against these criteria, looking at the current state vs. the desired future state and create a gap analysis. A gap analysis identifies the areas where content is missing or inadequate.

 

Content Strategy Brief - Pulling together all the knowledge gained from the previous activities, I create a content strategy brief that details what is necessary to move your content from current to future state—the content that may need to be created, revised, or removed; the processes that may need to be put into place to ensure ongoing review and continuous improvement; and the implications for overall site structure.

 

Throughout this phase, I conduct many usability testing to ensure I am on track with the creative brief and user requirements.

 
  • Requirements Capture document

  • Establishing solution goals and success criteria

  • Identifying and prioritizing requirements

  • Audience Profiling

  • Identifying and understanding key user tasks the solution needs to facilitate

  • Comparative and Competitive Analysis

  • Gap Analysis

  • Content types Definition

  • High Level Taxonomy

#KEYDELIVERABLES

 

#strategyTEAM

Projects, I worked as part of the content strategy team, are: 

BBCi

Surrey County Council

Tripkin.com

Claimchoices.com

Tambourine.com

Viacord

smith+noble  

The Fuller CV

Resolve family Mediation

Lauren Yoga

By HDP Riviera

Emma Wright's Studio

Onemade.com

TownHalls.com

Infomedics

Aquent

Aromatherapy wholesale

La Florette, Biot

The Attic

The Esplanade, Weymouth

Ashtead Cancer Group

Caterham upon-Hill Parish

Council

Yoga Radiance

The Work Foundation

Yahoo! Inc UK and Ireland

PubSub.com          

Shawmut Capital

Autobytel.co.uk

Viamericas Corporation

Wagstaff Studio

Cabinet d’Expertise Immobilière

Sandra Gates

Sara Faulkner Design

Pedal Nation

 
 

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