By the end of Discovery Implementation Plan, I provide the foundation for the business to move ahead on a well-defined blue print.
"Good content is not storytelling. It’s telling your story well!"
To make my research smoother and efficient, I use "The Discovery Implementation Plan“ and work collaboratively with my clients and end-users.
This is an approach that I have used for many years. Through a series of sessions/workshops that might be a one-on-one interview and/or small focus groups, topics are specifically designed to meet individual or company needs. The process is based upon contextual design methodology, which is an UCD methodology.
When I create a content strategy for your site, I follow a process that assesses where you are, where you want to be, and how to get there. These are typical activities and deliverables created.
Content Inventory - The journey to great content begins with an understanding of the territory to be covered. With my team, I begin a content strategy project with a thorough understanding of the current situation. The goal is to understand what content exists (offline as well as online).
The content inventory details:
How much content there is
The format of the content
Where it is stored and managed
Who within the organization is responsible for it
How it gets published (workflow)
This detailed, comprehensive, quantitative analysis forms the foundation for the steps that follow.
Content Audit - Once all the content has been located and catalogued, I do a content audit. In this step, I am looking at the content from a qualitative perspective, assessing how well the content
Meets the needs of your business
Reflects your brand positively
Facilitates user tasks
Is current and accurate
Is engaging and informative
Gap Analysis - In the auditing process, I assess the content against these criteria, looking at the current state vs. the desired future state and create a gap analysis. A gap analysis identifies the areas where content is missing or inadequate.
Content Strategy Brief - Pulling together all the knowledge gained from the previous activities, I create a content strategy brief that details what is necessary to move your content from current to future state—the content that may need to be created, revised, or removed; the processes that may need to be put into place to ensure ongoing review and continuous improvement; and the implications for overall site structure.
Throughout this phase, I conduct many usability testing to ensure I am on track with the creative brief and user requirements.
Requirements Capture document
Establishing solution goals and success criteria
Identifying and prioritizing requirements
Identifying and understanding key user tasks the solution needs to facilitate
Comparative and Competitive Analysis
Content types Definition
High Level Taxonomy
Projects, I worked as part of the content strategy team, are:
Surrey County Council
The Fuller CV
Resolve family Mediation
By HDP Riviera
Emma Wright's Studio
La Florette, Biot
The Esplanade, Weymouth
Ashtead Cancer Group
Caterham upon-Hill Parish
The Work Foundation
Yahoo! Inc UK and Ireland
Cabinet d’Expertise Immobilière
Sara Faulkner Design