Aquent

Organizational requirements gathering including talents and stakeholders interviews; Through in-depth research, develop a greater understanding of what prospective talents were looking for when considering freelancing; Re-design the site structure and information architecture to make it easy and intuitive for talents and clients to find; information; Redesign all pages of the site to suit key audiences and create page templates, allowing easy reproduction across the rest of the site - wireframes; Design & site structure. Based on our user research we moved onto producing a series of interactive prototypes and working on the visual design; Integrated the new brand into UI; User testing. The best prototypes were then brought forward to be user tested before making final changes based on the findings - card sorting, personas, user journeys and task analysis; Website design and development delivery and support. The final stage of the project was to present our recommendations and final designs to Aquent's board and stakeholders.

My team worked closely with the marketing, technical and agent teams. I audited the old website and put together a matrix to compare and analyze content gaps from our competitors and potential partners. In parallel, I prepared the questionnaires, so my team could interview each head of department, and managers. We gathered information to understand business requirements and constraints. Afterwards, I developed specifications document from requirement gatherings (Distillation of the functional and non-functional requirements). We had to redesign the whole website around the needs of key external audiences (talents, agents and clients), rather than reflecting the internal Aquent structure. We had to use the current CMS and redesigned the whole information architecture to make it easier-to-use. We designed the website’s features and functionalities based on our user research, competitive analysis, user journeys, personas, card sorting. We produced a series of interactive prototypes and worked on integrating the new brand into the new UI. We conducted many rounds of usability testing with target audiences throughout the duration of the project.