Smith & Noble

Gain a full understanding of the target market and the needs and requirements of smith+noble's customers Analyse the s+n current offline business model, sales channels, & marketing efforts to be reproduced in the web space Provide recommendations for the smith+noble new website to accommodate different end-users Ensure that the online customer experience is consistent with customers' needs: To design and develop the website, Analyse the s+n current offline business model, sales channels, & marketing efforts to be reproduced in the web space, Provide recommendations for the smith+noble new website to accommodate different end-users, Ensure that the online customer experience is consistent with customers' needs, and To design and develop the website.

We worked closely with smith+noble marketing and customer service team, which supported our very close collaborative approach throughout the project, which included strategy, design and testing to deliver the perfect solution to them. These are the steps: Starting with the user experience strategy work, we kicked off with a series of workshops with smith+noble stakeholders in order to understand the details of their business and new IT requirements, We then worked through a user-centred design process with the marketing and customer service teams; Throughout the design and prototyping phase of the project, we held regular feedback and co-design sessions to validate our design decisions and iron-out important details in line with customer and business needs; Usability testing sessions after each design iteration helped smith+noble learn more about their end-users and their attitude towards smith+noble offline catalogs.