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The promise of the brand may be the most important message to send to your customers. The emotional tie that is created with this message becomes crucial in building long term relationship with your target audience.
Creativity is nothing without strategic thinking. The most important thing for an idea is knowing where it will thrive – mobile or website. Together, with the integrated team, we develop great ideas then marry strategy, creativity and technology to deliver great digital solutions.
Information architecture is the blueprint upon which all other aspects are built - form, function, metaphor, navigation and interface, interaction, and visual design. As an IA, I translate client's business objectives, user and stakeholders requirements, and marketing strategy into a system, which is user centric and interactive.
On the web, usability is a necessary condition for survival. If a website is difficult to use, people leave. If the homepage fails to clearly state what a company offers and what users can do on the site, people leave. If users get lost on a website, on an app, they leave. If a website's information is hard to read or doesn't answer users' key questions, they leave.
The creative/UX manager acts as the primary contact between the creative & UX team. Manages the overall communication among creative, UX, technical, marketing, and stakeholders.