Create focus questions.
Audio, video record the sessions.
Take photographs of the environment.
Take great notes.
Write up a short summary of their observation.
My goal is to create a practical style guide that empowers my team to create a variety of on-brand content. I want a document that helps people understand how the brand looks and speaks. This is basically the high-level explanation of a brand’s core principles, which can influence everything from brand identity, to visual identity, to verbal identity. it includes: