From a naming brainstorm at a talk_edited.jpg

target
users

"Target audience research and analysis is an integral part of any content and UX strategy. Without it, there is no user experience."

"Target audience research and analysis is an integral part of any UX content strategy. "

— Coebus

To create productive and enjoyable user experiences, I practice User-Centered Design (UCD), an approach that involves users in all phases of product/online applications development. Continual user input keeps the web solution in tune with what users want and need, and with how the design is measuring up.

 

#UX RESEARCH

A target users analysis is a structured process of gathering and interpreting information and data about the people most likely to consume your product or service. The goal is to identify the unique and common characteristics.

There are different approaches to researching your target users, but they generally follow similar steps. The tactic you choose depends on your type of business and the lifecycle stage of your product. This determines the type of target audience you want to define and the factors you need to analyze in your UX strategy.

 

#user research

A target users analysis is a structured process of gathering and interpreting information and data about the people most likely to consume your product or service. The goal is to identify the unique and common characteristics.

In order to implement effective user experience without efforts analogous to those practiced off-line, we must have two types of data: behavioral (i.e., what consumers do, where they go, and—most important—what they buy) and demographic (i.e., name, age, gender, marital status, and physical location).  Here will try to find out the psychographics; the buying and usage habits; the values, the attitudes and lifestyles of these users that will interact with your web site?

 

We define your target users using these criteria:

Demography

  • Gender distribution

  • Age

  • Race

  • Education

 

Income distribution

  • Occupation

  • Regional distribution

  • Household size

 

Online Behaviors

  • Online shopping

  • Popular online activities

 

Hardware and Software Profile

  • Internet Access Speeds and Broadband

  • Machine speed (CPU)

  • Operating system (Windows, Apple, Linux, Android,or Unix)

  • Type of browsers

  • Type of screen resolutions

  • Type of devices

  • Locale – I.e. connecting from home, work, library, etc…

 

#user research Methods

Method: Diaries of Documentation Usage

Focus: Users keep a diary of their experience with the documentation (and product).

Note: Require dedicated users

 

Method: Audio Diaries

Focus: Use audio computers found on most computers to create an audio diary.

Note: Need a microphone. Users can email their audio file to you. Easy to turn on and off. Can be used for surveys and diaries.

Method: Web Documentation Survey (email questionnaire)

Focus: A good questionnaire requires design and testing; focus on key questions.

Note: Some incentive is needed here or dedicated customers.

Method: Screen Diaries

Focus: Ask users to do screen movies of their work or documentation usage. You can use screen-recording tools. Users can start recording when they are using documentation or want to show how they use a product. They can stop recording until the next documentation “incident”.

Note: . Most screen recording software can handle voice so your users can think aloud and give you a visual documentation of how they interact with a website, app or mobile devices.

Method: Field Visits

Focus: Field visits can be used to gather a lot of information, including documentation use.

Note: Must focus on the whole product.  Trips to get info on “just documentation” are not all that successful.

Method: Guerrilla Testing

Focus: Used to gather a lot of information, including documentation of use and issues in a natural environment.

Note: Trips to get info can be demanding and time consuming.