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Woman Smiling


The Pervasive Issue:

The existing recruitment systems predominantly favor candidates who conform to a narrow definition of the ideal candidate—often white, Anglo-Saxon, and male. This longstanding bias has propagated discriminatory practices, sidelining a vast pool of deserving, diverse talents and perpetuating workplace homogeneity.

Vision for Change:

boonRecruit aspires to be a revolutionary catalyst in this domain, intending to eradicate these biases and foster a truly equitable and diverse recruitment landscape. By utilizing innovative technologies like AI, AR, and VR, boonRecruit aims to level the playing field, ensuring every candidate is evaluated solely on merit, skill, and potential.

boonHive Ltd is an innovative startup focused on designing and developing mobile applications utilizing advanced AR (Augmented Reality) and AI (Artificial Intelligence) technologies. One of our flagship product, known as "boonRecruit," is high at the heart of our enterprise.


Product Designer
User Research, Interaction, User Interface Design
Prototyping & Testing


Roadmap: Vision, Concept, Approach, Impact


June 2023 - Ongoing


boonRecruit’s model emphasizes anonymity, obscuring identifiers like name, gender, and appearance, preventing unconscious biases from affecting the selection process.

Anonymity & Equality:

Through AI-driven assessments, game-based evaluations, and role plays, candidates are assessed holistically, ensuring that selection is grounded in aptitude and attitude rather than superficial traits.

Comprehensive Evaluation:

The platform is designed to identify and weed out individuals with manipulative and harmful traits, ensuring the recruitment of morally sound and empathetic individuals.

Psychological Assessments:

By prioritizing skill and potential, boonRecruit opens doors for a diverse range of candidates, breaking down barriers erected by traditional, discriminatory recruitment practices.

Access & Opportunity:

By instigating a radical shift in recruitment methodologies, boonRecruit doesn’t just alter hiring protocols; it challenges and changes societal norms and corporate cultures. It brings diversity and inclusivity to the forefront of organizational development, fostering environments that are rich in perspectives, ideas, and innovations.


In this envisioned future where boonRecruit becomes a standard, organizations will not just be diverse and inclusive; they will be harmonious ecosystems where each individual is valued, respected, and provided with equal opportunities to thrive. This shift will lead to more equitable, progressive, and innovative societies, thereby shaping a future where discrimination is a relic of the past.

The Ripple Effect:



boonRecruit represents a groundbreaking leap toward a future where recruitment discrimination is obsolete. By leveraging advanced technologies and reimagined methodologies, it aims to create a world where every individual, regardless of their background, has an equal shot at success—a world where diversity is our greatest strength.

This compelling vision of boonRecruit reflects not just a desire for change; it embodies a tangible, actionable roadmap to fundamentally transform the way we perceive, approach, and experience recruitment, paving the way for a fairer, more inclusive future.

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